The first thing you’ll notice is that the average percentage of random anchors is super high compared to the other types of anchor text we studied. This makes sense because random anchors incorporate pretty much all other anchors besides a few very specific ones.

4. Aumentan la visibilidad en resultados de búsqueda: al mejorar tu autoridad de dominio y relevancia, los backlinks ayudan a que tus páginas aparezcan para más palabras clave y búsquedas relacionadas, maximizando las posibilidades de atraer nuevos visitantes y clientes.

This led to some amusing examples of “Google Bombing”—where SEOs would show how easy it was to game Google by pointing anchor text links at impar-relevant pages and ranking them.

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Al incluir tus bienes visuales en sitios de terceros o plataformas como Pinterest, aumentas las probabilidades de que te enlacen al citarlos como fuente.

Additionally, you should consider the anchor text used to promote your backlinks. Anchor text is the hyperlinked text that contains que es la codeina the URL back to your website. Believe it or not, you can't use any anchor text for your backlinks.

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Keyword density is the amount of times a keyword or phrase appears in text. The more the keyword appears, the higher its density is. Having a low keyword density in your content and its link will allow the search engine to understand your intended keywords.

But why is this the case anyway? Why don’t our pages—and others’ pages—see a higher percentage of total traffic coming from the primary target keyword?

You Gozque see that the histogram seems to be leaning neither left nor right for this one. That means that the correlation tends towards the middle value—which is zero.

Backlinking is also time-consuming, and many people who try to accomplish backlinking on their own run into many low-quality websites, which may have the opposite effect on your rankings. Instead, you must pursue high-quality backlinks from other authoritative and popular websites.

If Google uses anchor text Campeón a ranking factor—or at least to understand the context of a page, Ganador John Mueller stated—then shouldn’t there be a bigger correlation?

I know what you’re thinking: the main target keyword here is clearly “find email address,” so surely we should study the number of backlinks with that phrase Vencedor the anchor text, right?

Irrelevant anchor text: Links with anchor text unrelated to the page’s content. For example, “office furniture” linking to a site selling diet pills.